What is fomo Written on September 1, 2022 in Marketing by Marisa Casasola There are no comments 7 minute read The fear of missing out on something has increased so much with the advent of mobile phones and social networks that it already has a name: FOMO . Like many of the current acronyms FOMO comes from the English Fear Of Missing Out , that is , fear of losing something we consider important . In reality, it is a psychological scheme inherent to the human being, for which we do not want to miss plans with friends, conversations opportunities to buy a bargain.

It is summed up very well by the phrase “If you blink, you are going to miss it” that popularized the Formula 1. In reality, it is a psychological scheme inherent to the human being, for which we do not want to miss plans with friends, conversations opportunities to buy a bargain. This keeps us alert and hooked on everything that interests us. Can it be used in whatsapp number list marketing strategies? Yes, and you should if your goal is to increase conversions . Keep reading, I’m going to tell you how to use the FOMO effect in marketing Content theme menu What is FOMO.

Like many of the current acronyms FOMO comes from the English Fear Of Missing Out , that is , fear of losing something we consider important . In reality, it is a psychological scheme inherent to the human being, for which we do not want to miss plans with friends, conversations opportunities to buy a bargain. FOMO is the manifestation of a common fear, feeling excluded (and what others think about our absence), which is added to two mental triggers: the fear of losing an opportunity and the need to participate in something beneficial.